Since 1978, Azzaro Pour Homme has been building its success on the values of seduction and refinement, Italian-style. It takes a certain kind of man to personify the distinctive style of this iconic fragrance: the eternal charmer, a man who loves and respects women. The proverbial "tall, dark and handsome"… good looks, unmistakable, innate sensuality, a magnetic personality and energy… that man is Enrique Iglesias, chosen by the brand to personify the enigmatic charisma of Azzaro Pour Homme starting in October 2009.
An international pop star of Spanish origin, Enrique Iglesias has been a pro for more than 10 years, with 8 studio albums and 2 "Greatest Hits" to his credit. With over 40 million CDs sold to date (English and Spanish), his many hits have led to numerous awards (including Grammys, American Music Awards and the 2008 NRJ Music Award for Best International Masculine Artist) and to his rapidly becoming the top-selling Spanish-speaking singer worldwide.
Under the auspices of Michel Mallard, Artistic Director of the campaign, the new Azzaro Pour Homme visual revisits the legend of the seducer, giving him a contemporary, magnetic charm. In a timeless black and white atmosphere, Enrique Iglesias embodies a new take on sensuality in the Azzaro Pour Homme universe. Passionately embraced by a woman bewitched by his fragrance, the man imposes his devastating charm. Enrique Iglesias sets the stage for relaxed elegance and conveys his reassuring, distinctive virility in the image of the sleek, sensual aura of Azzaro Pour Homme.
The shoot took place in New York at the famous Pier 59 Studios with Steven Klein behind the lens. This renowned photographer has worked with many of the headlining stars of today (Madonna, Brad Pitt, etc.) and has taken photos for many luxury brands and for some of the most prestigious fashion magazines.